Party.Camera

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Party.Camera Cohort Analysis Lily's 13th Birthday Party Jun 2025

12 Guests, 4 Converted: The Teen Birthday Use Case

Lily hosted 'Lilys 13 Party' with 12 guests — the biggest single-camera cohort in this dataset. 4 of those guests went on to host their own cameras: Elise same-day, Asta in 28 days, Emi in 23, Tilly in 112. A teenager's birthday party seeded an entire peer flywheel.

Cameras hosted
7
May – Jun 2025
Guest → host rate
33%
4 of 12 guests converted
Biggest camera
12 guests
Lilys 13 Party — largest in set
Fastest convert
0 days
Elise, same-day trigger
New users
8
Aisha, lily, Milla, Ellah, Jessica, Tayva, Indie, isla
01

Network + Timeline

Social graph and event history — who joined, who converted.

Network Graph
Host
Converted guest
Active guest
New user
Timeline
Li
May 10, 2025
Birthday Party
First birthday camera. Test run before the main event.
T+0 · Origin
Li
Jun 12, 2025
Lilys 13 Party
The main event. 12 guests — the biggest single camera in this dataset.
12 guests · peak event
El
Jun 12, 2025 · same day
Elise creates first camera
Elise hosts a camera the same day as the party reveal.
Same-day trigger
Em
Jul 5, 2025 · +23 days
Emi creates first camera
Emi converts 23 days after the party.
23-day convert
As
Jul 10, 2025 · +28 days
Asta creates first camera
Asta converts 28 days out. Goes on to host 2 cameras.
28-day convert
Ti
Oct 2, 2025 · +112 days
Tilly creates first camera
Tilly converts after 112 days — long tail, but real.
Long-tail convert
02

The Flywheel

Party! The Flywheel 1. HOST creates camera 2. GUESTS join via link 3. REVEAL photos unlock 4. CONVERTS guests→hosts 5. GROWTH new users 33% convert reveal triggers desire to host
03

The Cohort

★ Host
Lily
Cameras hosted7
Biggest camera12 guests — Lilys 13 Party
13 years old. Used Party.Camera to document her birthday party. 4 of 12 guests went on to host.
→ Converted
Elise
Cameras hosted3
Cameras joined4
Convertedsame day
Hosted a camera the same day as the Lily 13 reveal. The product works instantly for this demographic.
→ Converted
Asta
Cameras hosted2
Cameras joined5
Converted+28 days
28-day convert. 2 cameras hosted — the most active teen convert.
→ Converted
Emi
Cameras hosted1
Cameras joined3
Converted+23 days
23-day convert. One camera hosted independently.
→ Converted
Tilly
Cameras hosted1
Cameras joined1
Converted+112 days
Long-tail at 112 days. Attended one party, hosted one camera.
New User
Aisha
Cameras joined1
Brand new. Conversion window open.
New User
Milla
Cameras joined1
Brand new. Conversion window open.
New User
Jessica
Cameras joined1
Brand new. Conversion window open.
04

Key Signals

Teen Birthday as Use Case
Lily is 13. Her party had 12 guests and 33% converted. Birthday parties are the canonical Party.Camera moment — and they happen at every age. The reveal the morning after is even more emotional for a 13-year-old.
12-Guest Single Camera
Lilys 13 Party is the largest single-camera event in this cohort analysis. One camera, 12 people, 4 converts. Large group events are the highest-leverage host moments in the product.
Peer Propagation
Teens share apps peer-to-peer faster than any demographic. Elise converted same-day, then Asta and Emi within a month. A teen flywheel compounds inside a school or friend group with no marketing needed.